There are still many organizations that aren't conducting regular usability tests. Is this because they "don't get it?" Is it because they feel that testing is flawed? No. It's because creating an effective usability testing program isn't as simple as it seems.
In this workshop, world-renowned usability author, Dana Chisnell, joins forces with the illustrious user experience researcher, Jared M. Spool, to break usability testing down to its bare essentials, showing you how to you can integrate testing into even the most financially-tight and chaotic development environments.
Like most activities, 80% of the value from usability testing comes from less than 20% of the effort. In Part 1, "Where's the Magic?", Dana will deconstruct the testing process, drawing out those pieces that get the biggest return. You'll see how to easy testing becomes when you have the right recruitment process, an effective moderator, and a solid planning technique. Even if you're already conducting regular tests, you'll learn ways to quickly extract key insights by optimizing your techniques.
Quickly distilling testing data into actionable design enhancements is what user research is all about. In Part 2, "Mining the Data for Gold", Jared will walk you through proven techniques for digging the most important elements out of your testing data. You'll learn how to combine qualitative and quantitative information, giving you the best of both worlds. You'll learn tricks for comparing multiple design alternatives, how to quickly build robust personas, and a 45-minute trick to bring a team to concensus on the most important design issues.
If it's important that every design decision you make be infused with up-to-date information about who your users are and what they need from your design, then this workshop is a must-attend. This will be one kick-ass seminar that will change how you think about usability testing forever. |
