Picture of Phil KemelorPhil Kemelor

Author of the Web Analytics Report

Vice President for Strategic Consulting Services, Semphonic

Phil is Vice President for Strategic Consulting Services with Semphonic, one of the largest vendor neutral web analytics consulting firms in the US.

He has over 10 years of experience in web analytics and previously headed the web analytics program at Bell Atlantic, one of the largest US telecommunications companies. He founded and served as Principal Consultant for the web analytics consultancy at NetGenesis, one of the first web analytic software firms and led engagements with a number of Fortune 500 firms, such as General Electric and Pfizer. He has also headed web application and content management development, business process and web operations initiatives for Verizon, SAIC and government agencies including the US Postal Service.

Kemelor is the lead analyst for The CMS Watch Web Analytics Report, a semi-annual evaluation of web analytics software vendors and the author of The Executive’s Guide to Web Site Measurement and Testing.


Semphonic has over 10 years of experience as a web analytics consultancy for agencies and companies such as Answers.Com, American Express, AOL, Care2, Charles Schwab, Intuit, Morgan Stanley, Nokia, NPD, SurePoint Lending and many others. SEMphonic provides a range of services including tool evaluation, tagging, implementation and rollout support, end-user and analytic training, report development, highly targeted deep-dive analytic projects, SEM analytics, and full-service web analytics outsourcing. SEMphonic is headquartered in Novato, California.

Web Analytics Management

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Tuesday, November 4th: 09.00 - 12.00


Wednesday, November 5th: 15.45 - 16.45

Track: Web marketing

Experts Exchange

Subject: The Top Five Trends in Web Analytics for 2009