Picture of Jared SpoolJared Spool

Usability Expert

Founding Principal, User Interface Engineering

If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective, knowledgeable communicator on the subject today. What you probably don’t know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.

User Interface Engineering

User Interface Engineering is a research, training, and consulting firm specializing in web site and product usability. Jared M. Spool founded the company back in 1988 and has built UIE into the largest organization of its kind in the world. With their in-depth research findings based on user observation, they empower development teams to create usable web sites that increase customer satisfaction and loyalty.

UIE Brain Sparks

View the 5 latest postings from UIE Brain Sparks



Tuesday, November 4th: 09.00 - 12.00


Thursday, November 6th: 9.15 - 10.00

Track: Web Strategy

Why Good Content Must Suck: Designing for the Scent of Information

If you have thousands of pages of really cool stuff on your site, how do users find what they are looking for? Turns out that the content itself has to pull the user to it. The stronger the pull, the more likely the user will find it.

In this presentation, Jared discusses how to organize your site to pull users to the right place. He'll talk about User Interface Engineering's recent research on how people find information on large web sites. Jared shows you plenty of examples of sites that work well and those that don't.

He'll discuss how the quality of links affects whether users click on them; how longer pages actually help users get where they are going faster; the 3 types of graphics: navigation, content, and decorative and the importance of each; how users follow a scent and four ways your design could be blocking their smell.